Visit California: Napa, Sonoma County, California’s Wine Country. Threat from fire subsides.

Visit California: California’s Wine Country is Open to Tourism

Visit California, reacting the devastating wildfires that hit Napa, Sonoma County and the rest of California wine country, said as the threat from fires subsides. California’s Wine Country communities now face the daunting task of healing. Many residents and businesses, even those not directly impacted by the fires, lost weeks of work as fires forced evacuations and road closures.

Help the Communities Recover

Since tourism is the Wine Country’s lifeblood, Visit California says visiting the region now will help these communities recover. And it’s begun a social media campaign to get the work out with the hash tag #CaliforniaWineCountryNOW.

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“We are incredibly grateful for the work of first responders who fought to save these communities, and we are relieved that firefighters have gained the upper hand,” said Caroline Betata, Visit California’s president and CEO. “Now we need to do our part to help the recovery. We can all help: Now is the time to visit Wine Country. If you’re already planning a trip, don’t cancel—Wine Country residents need your business now more than ever. We are doing everything we can to tell the world it’s time to visit #CaliforniaWineCountryNOW.”

Visit California is urging travelers to consider a trip this fall. The weather is beautiful, vines show autumn colors and there’s plenty to see, taste and experience. “We’re open for business,” said Clay Gregory, president and CEO of Visit Napa Valley. “Now is the perfect time to experience the #NapaValleySpirit for yourself.”

Sonoma-County-Strong-Napa-Sonoma-Update-Visit-California“We need people to visit,” said Tim Zahner, interim CEO of Sonoma County Tourism. “We are open and ready to welcome guests. We are #SonomaStrong

The Napa and Sonoma regions have more than 1,200 wineries, and fewer than 10 were heavily damaged. Most tasting rooms have reopened. And vintners expect the 2017 vintage to be excellent. 90 percent of this year’s grapes were harvested before the fires struck. In addition to buying California wine and visiting Wine Country, there are many ways you can help Wine Country communities recover.

For the latest travel information and fundraising information, visit, or

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Smaller Crowds at California’s Vinyards

What does this mean to you as a traveler? Crowds are smaller! This can be a real game-changer for some of the most popular places in Napa and Sonoma. For example, at Russian River Brewing Company on October 22, you could walk right in with no waiting. Better yet, Happy Hour prices were in effect all day—$3.75 for a pint of Pliny the Elder is about as good as it gets for beer aficionados. 100% of the sales of its Sonoma Pride beer will be donated to the fundraising effort. Similarly, many popular Napa Valley restaurants that often require booking far in advance have tables available now. This includes: Terra, Redd, Bouchon, andAd Hoc.The majority of wineries in this region are open and would love to welcome you to their properties, including Robert Mondavi Winery, Rodney Strong Vineyards, St. Supéry Estate Vineyards & Winery, and Domaine Carneros.


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